The revenue of small household appliances market in Southeast Asia will reach 113.4 billion yuan

The home appliance market in Southeast Asia is growing rapidly. According to Statista's forecast, the revenue of small home appliance market will reach 113.4 billion RMB in 2023. Small home appliances are replaced frequently.

More and more consumers are influenced by new life concepts such as "lazy economy" and "healthy living", so they choose to cook by themselves to enhance their happiness. Small household appliances benefit from a large number of people living alone and have a steady stream of incremental space.

On social platforms such as TikTok, many creators share the fun of cooking with small household appliances, saving time, being practical, completing cooking while watching dramas, etc., combining small household appliances with life scenes, and being closer to the lives of people living alone. It also improves the quality of life.

东南亚小家电市场营收将达到1134亿人民币

      东南亚小家电市场增长迅速，根据Statista预测，2023年小家电市场营收将达到1,134亿人民币。小家电的更换频率很高。

      越来越多消费者受到“懒人经济”“健康生活”等新生活观念影响，从而选择自己做饭提升幸福感，小家电得益于大量独居人群，拥有源源不断的增量空间。

      TikTok等社交平台，有很多创作者分享使用小家电做饭的乐趣，节省时间，实用性强，在看剧的同时完成做饭的工作等，将小家电与生活场景结合，更加贴合独居人群的生活，也提升了生活品质。