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International Business Newsletter-This kind of products are popular in Korea! Exports soared by 190%

This kind of products are popular in Korea! Exports soared by 190%


Affected by factors such as rising prices, Korean consumers have spent less on cosmetics this year. Cosmetics with high cost performance are widely welcomed by consumers in Korea.


With the continuous high prices, the popularity of Korean low-and medium-priced cosmetics brands in the beauty industry has been rising this year.


According to the latest data released by the cosmetics industry recently, the operating profit of many common roadside cosmetics brands in South Korea increased about twice in the third quarter of this year compared with the same period of last year.


Affected by factors such as shrinking consumer confidence, Korean consumers spent less on cosmetics this year. Affected by this, the performance of Korean cosmetics enterprises, which take high-end products as their main products, declined. The latest data shows that the operating profits of two well-known large-scale cosmetics enterprises in South Korea decreased by more than 10% and 30% year-on-year in the third quarter.


As sales of low-and medium-priced cosmetics increase, so do imports of cheap and useful cosmetics from China. Exports of Chinese cosmetics to South Korea rose about 190 percent year-on-year in the first eight months of this year, according to data released by the Korea Trade Association, indicating a sharp rise in South Korean demand for Chinese cosmetics.


Recently, the popularity of Chinese e-commerce platform in South Korea will also become a favorable factor for Chinese cosmetics to enter the Korean market.



这类产品在韩爆火!出口额暴涨190%


       受到物价上涨等因素影响,今年韩国消费者在化妆品方面的支出减少。高性价比化妆品在韩国受到消费者广泛欢迎。


       随着物价高企持续,今年韩国中低价化妆品品牌在美妆行业的喜爱度不断上升。


       据化妆品业界近日发布的最新数据,韩国多家路边常见的中低价化妆品品牌今年第三季度的营业利润与去年同期相比都有两倍左右的增长。


       受到消费信心萎缩等因素影响,今年韩国消费者在化妆品方面的支出减少。受此影响,把高端产品作为主力商品的韩国化妆品企业业绩出现下滑。最新数据显示,第三季度韩国两家知名大型化妆品企业营业利润同比减少一成多和三成多。


       随着中低价化妆品销量的增加,来自中国价格便宜、量大好用的化妆品进口量也在不断增多。根据韩国贸易协会相关部门发布的数据显示,今年前八个月,中国化妆品对韩国的出口额同比上涨大约190%,这表明韩国对中国化妆品的需求大幅上升。


       最近,中国电商平台在韩国的走红,也将成为中国化妆品进入韩国市场的一个有利因素。