Temu expands European distribution network

In order to gain a foothold in the highly competitive European market, Temu, a cross-border e-commerce company owned by Pinduoduo, has once again made great efforts in logistics.

It is reported that in order to expand its logistics distribution network in Europe, Temu has cooperated with three European express delivery companies, Poste Italiane, CTT and Mail Alliance, which has significantly improved its distribution capacity and further accelerated its logistics speed.

Since its debut in Europe about seven months ago, Temu has quickly become the preferred platform for consumers to shop through its model of shipping directly from manufacturers, which enables Temu to offer competitive prices while providing healthy profit margins for sellers.

For a long time, Temu's logistics problems have also attracted much attention. At present, Temu adopts domestic delivery and cooperation with overseas local express delivery companies. This mode has high logistics cost, low transportation efficiency, and sometimes there will be warehouse explosion.

Although the extremely low price and free delivery service of Temu products can make many overseas consumers tolerate the logistics problems of the platform, Temu also knows that logistics is very important for e-commerce. Therefore, Temu has made frequent efforts to solve the problem of transcontinental cargo transportation by sea clippers recently.

拼多多Temu扩大欧洲配送网络

       为了在竞争激烈的欧洲市场中立足，拼多多旗下跨境电商Temu再度发力物流。

       据悉，为了扩大自身在欧洲的物流配送网络，Temu与意大利邮政（Poste Italiane）、CTT和Mail Alliance三家欧洲快递公司展开了合作，显著提高了自身配送能力，并进一步加快了物流速度。

       自约七个月前在欧洲亮相以来，通过其直接从制造商发货的模式，使Temu能够提供有竞争力的价格，同时为卖家提供健康的利润率，Temu已迅速成为消费者购物的首选平台。

       一直以来，Temu的物流问题也备受关注。现阶段，Temu采用国内发货和与海外本土快递公司合作配送的方式。这种模式物流成本较高，运输效率也比较低，还时不时会出现爆仓的情况。