UK e-commerce sales data released in May

Recently, Adobe released the UK Digital Economy Index data for May. According to the data, in May 2023, the total online shopping expenditure of British consumers was 7.8 billion pounds, down 2.5% month-on-month and 1.3% year-on-year. Adobe said that the data in May showed early signs of the recovery of consumer confidence and online spending power. 

As prices rise, a growing number of UK customers are using buy-first-pay-later (BNPL) services to help cope with the ongoing cost-of-living crisis. Meanwhile, Adobe's analysis found a significant increase in e-commerce traffic from TikTok content, up 378 percent since January 2022. While TikTok's overall access share is relatively small, it is growing at an alarming rate, with a year-on-year increase of 164 percent in May. 

        英国5月电商销售数据公布

       近来，Adobe公布了5月份英国数字经济指数的数据。该数据显示，2023年5月份，英国消费者网购的总支出约为78亿英镑，环比下降2.5%，同比下降1.3%。Adobe还表示，5月份的数据显示了消费者信心和在线消费能力正在恢复的早期迹象。

       而随着价格的不断上涨，越来越多的英国客户开始使用先买后付(BNPL)的服务来帮助和应对持续的生活成本危机。与此同时，Adobe的分析发现来自TikTok内容的电商流量显著增加，自2022年1月以来增长了378%。虽然TikTok的整体访问份额目前相对较小，但它正以惊人的速度增长，5月同比增长164%。