Vietnam: Sales of maternal and child products on e-commerce platform increased by 57% year-on-year 

According to media reports, the Asia-Pacific region has always been the main market for baby care products. In recent years, developing countries have also become emerging markets for baby care products, especially Vietnam.

Vietnam, where more than 1.5 million newborns are born every year, has the highest proportion of young families in Southeast Asia, with 12% of families having babies under 1 year old and 20% having babies between 1 and 2 years old, driving the rapid expansion of the baby care products market in the country.

It is reported that in the first nine months of this year, the sales of maternal and child products of Vietnam's five major e-commerce platforms (Shopee, Lazada, Tiki, Sendo and TikTokShop) reached 8.7 trillion Vietnamese dong, up 57% year-on-year. 

It is understood that milk powder and baby food are the products that bring the largest income to the maternal and child industry, with an income of 1.54 trillion Vietnamese dong in 9 months, an increase of 10% over the same period last year.

Followed by baby diapers, with sales of 1.43 trillion Vietnamese dong, an increase of 11%; In third place was infant feeding appliances, worth 1.11 trillion Vietnamese dong, up 46 percent.

越南：电商平台母婴产品销售同比增长57%

       据媒体报道，亚太地区一直是婴儿护理产品的主要市场，近年来发展中国家也成为婴儿护理产品的新兴市场，尤其是越南。

       越南每年有超过150万新生儿出生，年轻家庭比例占东南亚最高，12%的家庭育有1岁以下婴儿，20%的家庭育有1-2岁婴儿，推动了婴儿护理产品市场在该国的快速扩张。

       据悉，今年前9个月，越南5大电商平台(Shopee、Lazada、Tiki、Sendo和TikTokShop)的母婴产品销售额达到8.7万亿越南盾，同比增长57%。

       据报道，奶粉和婴儿食品是为母婴行业带来收入最大的产品，9个月内收入1.54万亿越南盾，比去年同期增长10%。

       然后是婴儿尿不湿，销售额为1.43万亿越南盾，增长11%；排在第三位的是婴儿喂养用具，价值1.11万亿越南盾，增长46%。