Chinese enterprises account for nearly 50% of the cross-border e-commerce online shopping market in South Korea 

According to the Korea Customs Office, from the first quarter to the third quarter of 2023, the amount of cross-border e-commerce online shopping in South Korea was 4.792826 trillion won (about 26.62 billion yuan), a year-on-year increase of 20.4%.

From the perspective of trading objects, the United States is 1.392878 trillion won, accounting for 29.1%; In China, the figure was 2.2217 trillion won, or 46.4 percent. In the first three quarters of this year, the amount of Chinese goods purchased by Korean consumers in Haitao soared by 106 percent year-on-year, far higher than the 9.7 percent increase in the United States. 

Yonhap explained that the rising position of Chinese enterprises in the cross-border e-commerce online shopping market in South Korea is closely related to the rapid development of Chinese e-commerce enterprises. For example, AliExpress, a subsidiary of Alibaba, entered the Korean market in 2018 and quickly increased its market share by virtue of its price advantage. 

Temu, a cross-border e-commerce company owned by Pinduoduo, is also growing significantly in the Korean market. From August to September, the number of Korean users of Temu increased from 520,000 to 1.7 million. 

According to the National Bureau of Statistics of Korea, Chinese goods account for 26% of the cross-border e-commerce market in Korea. The highly similar fashion trends and cultural aesthetics make Korean consumers have a high acceptance of Chinese goods.

中企占韩国跨境电商网购市场近50%

       据韩国关税厅透露，2023年第一季度至第三季度，韩国跨境电商网购额为4.792826万亿韩元（约合266.2亿元人民币），同比增长20.4%。

       从交易对象来看，美国为1.392878万亿韩元，占29.1%；而中国为2.2217万亿韩元，占46.4%。今年前三个季度，韩国消费者海淘中国货的金额同比猛增106%，远高于美国的增幅9.7%。

       韩联社解释称，中国企业在韩国跨境电商网购市场地位的提升与中国电商企业的快速发展密切相关。例如，阿里巴巴旗下的全球速卖通于2018年进军韩国市场，凭借价格优势迅速提升了市占率。

       拼多多旗下跨境电商Temu在韩国市场的增势也很显著，从8月到9月，Temu的韩国用户数量从52万人增长到170万人。

       韩国国家统计局数据显示，中国商品占韩国跨境电商市场的26%，高度相似的时尚趋势和文化审美，使韩国消费者对中国商品的接受度很高。