In the first three quarters, China's cosmetics exports increased by nearly 50%! 

Since the beginning of this year, China's cosmetics exports have maintained rapid growth. According to the latest data from the General Administration of Customs, the export volume of cosmetics and skin care products in China increased by 47.27% year-on-year in the first three quarters of this year.

With the change of consumption concept and consumption mode, brand awareness and trust have become an important basis for consumers to choose cosmetics at home and abroad. 

Cosmetics brand awareness is the comprehensive embodiment of many factors such as product quality, brand culture, technology, management service, market network and word of mouth, and the establishment of brand awareness requires a lot of investment and long-term development and accumulation. 

Influenced by the late start of China's economic development compared with most developed countries in Europe and America, foreign brands still occupy a dominant position in China's cosmetics market. 

However, in recent years, with the growth of domestic cosmetics research and development investment and the improvement of product quality, domestic cosmetics have formed a certain substitution for imported brands. Up to now, China has become the second largest cosmetics consumption market in the world, and will become the largest cosmetics consumption market in the world in the future, and the scale of China's cosmetics market will maintain steady growth. 

前三季度，我国化妆品出口额大增近50%!

       今年以来，我国化妆品出口一直保持快速增长。据海关总署最新数据显示，今年前三季度我国化妆品及护肤品出口额同比增长47.27%。

       随着消费理念、消费方式的转变，品牌认知度和信赖度已经成为国内外消费者选择化妆品的重要依据。

       化妆品品牌知名度是企业产品质量、品牌文化、工艺技术、管理服务、市场网络和口碑等多方面因素的综合体现，而建立品牌知名度需要大量的投入以及较长时间的发展和积淀。

       受我国经济发展起步阶段较多数欧美发达国家稍晚的影响，我国化妆品市场中国外品牌仍占据主导地位。

       但近年来随着国产化妆品研发投入的增长以及产品品质的提升，国产化妆品对进口品牌形成了一定的替代，截至目前，我国已成为世界第二大化妆品消费市场，未来还将成为全球最大化妆品消费市场，中国化妆品市场规模将保持稳定增长。