Vietnam's e-commerce is accelerating, and the growth rate will reach 20%
Recently, at the cross-border e-commerce conference hosted by Amazon in Ho Chi Minh City, Vietnam, VideAnh, deputy director of the E-Commerce and Digital Business Department (IDEA) of the Ministry of Industry and Information Technology, said that Southeast Asia is currently the fastest growing region of e-commerce in the world.
Vietnam has become one of the three leading e-commerce markets in Southeast Asia in terms of market size and growth rate. It is estimated that its growth rate will reach 20% in 2023, and its revenue scale will be about 10 billion US dollars.
Videanh pointed out: "Vietnam needs to update the old growth drivers and effectively tap new growth drivers, including digital transformation and supply chain development cooperation, so as to improve Vietnam's position in the global supply chain... Vietnam has great potential for cross-border e-commerce and needs to use this potential as a springboard for sustainable growth."
Previously, the Ministry of Industry and Trade of Vietnam and the Department of Industry and Trade of Pingding Province organized a seminar on the management and development of e-commerce in Vietnam, at which solutions to support online sales of enterprises and local e-commerce solutions were put forward.
With market demand and policy support, it is natural for Vietnam's e-commerce market to take off in an all-round way under various favorable conditions. In order to seize more business opportunities, this market has attracted a large number of powerful e-commerce giants to come to Nuggets in recent years without exception. At present, Shopee, Lazada, TikTokShop, Tiki and Sendo are the five most popular e-commerce platforms in Vietnam.
越南电商加速发展,增速将达20%
日前,在越南胡志明市亚马逊主办的跨境电商会议上,工信部电子商务和数字业务部(IDEA)副部长VietAnh称,东南亚是目前全球电商增速最快的地区。
无论是市场规模还是增长率,越南都成为东南亚三大领先的电商市场之一,预计其2023年增速将达到20%,营收规模约100亿美元。
VietAnh表示:“越南需要更新旧的增长动力并有效挖掘新的增长动力,包括数字化转型和供应链发展合作,从而提高越南在全球供应链中的地位……越南跨境电商潜力巨大,需要利用这一潜力作为可持续增长的跳板。”
在此之前,越南工贸部就与平定省工贸厅组织了关于越南电子商务管理和发展的研讨会,会上提出了支持企业在线销售的解决方案、支持地方的电子商务解决方案等等。
市场有需求,政策有扶持,在种种利好条件下越南电商市场迎来全面腾飞也是自然而然的事。为抢占更多商机,近年来这一市场也毫不例外地吸引了一众颇有实力的电商巨头前来掘金。目前来看,Shopee、Lazada、TikTokShop、Tiki、Sendo已然成为越南最受欢迎的五大电商平台。