Danish consumers' cross-border e-commerce shopping expenditure ranks first in the world (average $3,426 per year)
The study found that consumers in Denmark rank among the top in online shopping spending, spending an average of US $3,426.47 (approximately 3,155.3 euros) per consumer per year. The favorite categories of goods among Danish consumers include clothing, shoes, gardening supplies and furniture, thanks to its highly developed e-commerce industry and strong consumer protection regulations.
In addition, products recommended by influencers on social platforms such as YouTube, Facebook and Instagram are particularly popular in Denmark. The United States ranks second on the list, with 92% of consumers shopping online, with an average annual spending of approximately US $3,389.03 (approximately 3,120.8 euros). Among consumers in the 25-34 age group, electronics and fashion goods are purchased the most, mainly due to the popularity of "buy now, pay later" plans and credit cards.
Over the years, Denmark's stable situation and strong economy have driven investment in digital infrastructure and the use of the Internet. Denmark's Internet penetration rate has almost reached saturation, far exceeding most countries in the world. Therefore, Denmark has a mature e-commerce industry with a large percentage of the population engaged in online shopping, which is higher than the European average.
Denmark's e-commerce market is showing steady growth. According to ECDB data, Denmark is the 22nd largest e-commerce market in the world, and its revenue is expected to reach US $18,294.3 million by 2024. The compound annual growth rate of market revenue (CAGR 2024-2028) is expected to be 6.2%, which means that by 2028, the market size is expected to reach US $23,288.6 million. In the Danish retail market, online sales accounts for 16.0%, with an average annual growth rate of 11.0%, and the share will reach 24.3% by 2028. Among the seven main product categories, interest and leisure is the largest market segment, accounting for 25.9% of Denmark's e-commerce revenue.
丹麦消费者跨境电商购物支出居全球首位（平均每年3426美元）
研究发现,丹麦的消费者在网上购物支出上名列前茅,平均每位消费者每年花费3,426.47美元(约合3,155.3欧元).丹麦消费者钟爱的商品类别包括服装、鞋子、园艺用品和家具,这得益于其高度发达的电商行业和强大的消费者保护法规.
此外,YouTube、Facebook和Instagram等社交平台上网红推荐的产品在丹麦特别受欢迎.美国位列榜单第二,92%的消费者在网上购物,年均支出约为3,389.03美元(约合3,120.8欧元).在25-34岁年龄段的消费者中,电子产品和时尚商品的购买量最大,其主要原因是“先买后付”计划和信用卡的普及.
多年来,丹麦稳定的局势和强劲的经济带动了数字基础设施投资和互联网的使用.丹麦互联网渗透率几乎达到饱和,远超全球大部分国家.因此,丹麦拥有一个成熟的电子商务产业,很大比例的人口参与网上购物,高于欧洲的平均水平.
丹麦的电子商务市场呈现稳步增长.据ECDB数据,丹麦是全球第 22 大电子商务市场,预计到2024年收入将达到182.943亿美元.市场收入的复合年增长率(CAGR 2024-2028)预计为6.2%,这意味着到2028年,市场规模有望达到232.886亿美元.在丹麦零售市场中,线上销售份额占比为16.0%,预计年均增长11.0%,到2028年占比将将达到24.3%.在七个主要产品类目中,兴趣与休闲是最大的细分市场,占丹麦电子商务收入的25.9%.其次是电子产品,占20.8%,时装占17.6%,家具和家居用品占11.6%,护理产品占9.3%,DIY占8.9%,杂货占其余的5.8%.
