Free shipping is the most important factor to promote Indonesian consumers' online shopping

According to a survey conducted by SleekFlow, free delivery or partial freight reduction is the biggest consideration for Indonesian consumers to choose to shop on e-commerce platform, and 85.5% of the respondents agree with this view.

In addition to postage, 70% of respondents choose online shopping because there are more promotional activities; 42% of the respondents chose online shopping because it provides multiple payment methods. 40% of the respondents chose brands or official stores; 15.5% of the respondents will choose online shopping because the return process is more convenient. Another 14.5% of the respondents consider specialty stores; 13.5% of the respondents thought the user interface (UI) or visual display was easy to use. Warranty claims that can provide easier came last, and only 11.5% of the respondents considered these factors when using the e-commerce platform.

The survey results also show that fashion is the most frequently purchased commodity by customers, accounting for 86.7%; Followed by electronic products and food and beverage, accounting for 31.1% and 27.8% respectively. 

免运是推动印尼消费者网购的最重要因素

       据SleekFlow进行的调查显示，免费送货或免部分运费是印尼消费者选择在电商平台购物的最大因素，85.5%的受访者同意这个观点。

       除包邮外，70%的受访者选择网购是因为促销活动多；42%的受访者选择网购是因为有多种支付方式；40%的受访者选择品牌或官方店铺；15.5%的受访者会因为退货流程更便捷；还有14.5%的受访者考虑专卖店；13.5%的受访者认为用户界面（UI）或视觉显示易于使用；可以提供保修索赔排在最后，只有11.5%受访者在使用电商平台时考虑这些因素。

       调查结果还显示，时尚是顾客最常购买的商品，比例达到86.7%；其次是电子产品和食品饮料，占比分别为31.1%  和 27.8%。